Media Buying… anybody can do it!

Technically, this is an accurate statement… anybody can buy media.  It could also be said anybody can sew up a cut, install a car stereo, lay carpet, or groom a dog – but you shouldn’t.There are experts in every field and we rely on them on a daily basis. If you won’t trust anybody but … Read More


2013 Websites Integrate SEM/Social Strategies

2013 has finally closed and the new year is flooding out the gate as I write this article. In retrospect, it was a great year and I wouldn’t take it back for anything. The experience of seeing so many good web projects come to fruition was phenomenal. The teams I was fortunate enough to work … Read More


What is Facebook ROI? Here’s a Theory Worth Considering…

Recently, Syncapse conducted a study titled ‘The Value of a Facebook Fan 2013: Revisiting Consumer Brand Currency in Social Media.’ The purpose of the study was to dig in, and associate an actual dollar value to a fan who ‘likes’ a business page on the social platform. The study included a wide range of popular … Read More


8 Money Draining Mistakes

Reserve a seat at an upcoming RSA web marketing webinar: Reserve A Seat At RSA, we realize the importance of measurable goals, knowing your customer, and SEO when creating a successful business website. We would like to provide you with invaluable guidance and insights in order to increase your business’ online sales and help lead … Read More


“Wah, wah, wah, wah, wah…”

We have all had that moment in our lives. Whether at school, work, or at some other function where the person speaking sounds like the teacher talking on Charlie Brown, who never actually says anything – just makes a sound draining to the ears of anyone listening. No one likes to hear a “wah wah” … Read More


A Storage Solution in the Clouds?

Long gone are the days of floppy discs, but what about USB flash drives and CD/DVD’s? Are they ancient relics already? Cloud storage is the new black among both businesses and individuals. Thinking about jumping on the bandwagon? Does the road seem a little cloudy? Don’t worry; we’ll give you the rundown. Cloud storages are … Read More


Cultivating a Pinterest Identity

I have no problem admitting I was oblivious to Pinterest until my friends started getting engaged and married. And then I was resistant. I saw it as another new social media outlet for people (especially engaged females) to spend time gushing over “rustic” wedding details. Now, as a 20-something, I’m receiving constant updates from friends … Read More


Instagram: Business Branding through Strategic Snapshots

Twitter, Facebook, Pinterest, LinkedIn, Foursquare – how many social media platforms are we supposed to keep track of nowadays?! Well, in addition to the ones listed, Instagram is the new up-and-comer when it comes to effective PR and branding. Instagram is a free online photo sharing social platform that allows you to take or upload … Read More


Our Beloved Intern Says Farewell

We have had the pleasure of working with many great interns over the years and we are sad to see our summer intern Megan Cutler return back to school. Before taking off, Megan decided to share a few words of wisdom about her experience here at RSA and give some advice to future interns. Hello … Read More


Human Connectivity: The Strike Zone of Social Virality

Growth and innovation have always been hallmarks of marketing; and as times change, we find ourselves in an era driven by social media, by second-to-second interactions, by the make-or-break results of a viral push campaign or Facebook presence. This new era is no doubt an exciting one, syncing business and consumer to almost the same … Read More


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