Tourism Conference 2015
Marketing Ideas. Service. Results.

For almost 10 years, Robert Sharp & Associates (RSA) has attended the Governor’s Conference on Tourism to support influential clients in the hospitality and tourism industry, including Sturgis Motorcycle Rally and Reptile Gardens – one of the only tourism-based businesses to see an increase in revenue and attendance in 2014. In 2015, RSA is helping … Read More

Online Community Culture & the Sturgis® Motorcycle Rally™

Anyone can see the Sturgis® Motorcycle Rally™ draws a huge crowd with an exorbitant number of people! The streets flood with visitors and the hills rumble with motorcycle reverberations. But participation is so much more than a headcount spanning a week’s time. In a growing digital age with online hubs, like Sturgis® Motorcycle Rally™ website, … Read More

Web Tools of The Trade #2, pseudo-elements

When it comes to building web pages the fundamental building block is a rectangle. A page may contain elements that look rounded or circular or zig-zagged or any manner of things, but anything that is not rectangular in appearance falls into two categories. Either it is a bitmap image, created using an image manipulation program … Read More

Web Tools of The Trade #1: CSS Gradients

Need a fresh take on your site or a new website all together?

Web Doohicky #1: The Accordion

What Is An Accordian? An accordion is a set of content sections that can be collapsed, so more content can be fit into a smaller area. The name “accordion” comes from the bellows of an accordion, which expand and contract as the accordion is played. Try it out below. This is the title of a … Read More

Media Buying… anybody can do it!

Technically, this is an accurate statement… anybody can buy media.  It could also be said anybody can sew up a cut, install a car stereo, lay carpet, or groom a dog – but you shouldn’t.There are experts in every field and we rely on them on a daily basis. If you won’t trust anybody but … Read More

2013 Websites Integrate SEM/Social Strategies

2013 has finally closed and the new year is flooding out the gate as I write this article. In retrospect, it was a great year and I wouldn’t take it back for anything. The experience of seeing so many good web projects come to fruition was phenomenal. The teams I was fortunate enough to work … Read More

What is Facebook ROI? Here’s a Theory Worth Considering…

Recently, Syncapse conducted a study titled ‘The Value of a Facebook Fan 2013: Revisiting Consumer Brand Currency in Social Media.’ The purpose of the study was to dig in, and associate an actual dollar value to a fan who ‘likes’ a business page on the social platform. The study included a wide range of popular … Read More

8 Money Draining Mistakes

Reserve a seat at an upcoming RSA web marketing webinar: Reserve A Seat At RSA, we realize the importance of measurable goals, knowing your customer, and SEO when creating a successful business website. We would like to provide you with invaluable guidance and insights in order to increase your business’ online sales and help lead … Read More

“Wah, wah, wah, wah, wah…”

We have all had that moment in our lives. Whether at school, work, or at some other function where the person speaking sounds like the teacher talking on Charlie Brown, who never actually says anything – just makes a sound draining to the ears of anyone listening. No one likes to hear a “wah wah” … Read More

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