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Go Green (and have more emotional appeal):
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Images have always been powerful marketing tools. With the recent spike in environmental awareness Robert Sharp & Associates (RSA) has gained powerful insight on green images that appeal to consumers’ passion and concern. Because of a strong emotional and ethical appeal, the green marketing approach gains more and more popularity every day.
It is crucial to give your customers the right image to associate with your brand. In the green category specifically there is vast potential to use such images to evoke strong emotional responses from individuals with an interest in or passion for the issue.
Appeal to existing perceptions associated with the environment. There are several existing images and “visual language” that consumers associate with green and sustainable business endeavors.
Key green concepts that RSA can develop for you include:
- The Future
- Goodness
- Simplicity
- Legacy
- Inheritance
- Purity
- Care
- Trust
- Sustainability
- Fresh & Clean
RSA knows that, when marketing, such concepts provide relevant ways to connect with consumers on a green level and should be considered when crafting your marketing campaign.
*information taken from David Wigder, Vice President/Director at Digitas.
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We have moved and are beginning to get settled in now. Our new location and added space suites our needs and purposes perfectly. You are invited to join us this month for our open house. To showcase our new location, “ Robtoberfest” will be held on Tuesday, October 23 rd from 3:00pm-7:00pm. Come explore the creative side of RSA and tour our new domestic corporate headquarters and enjoy a brat or two.
Our new address is 3615 Canyon Lake Dr., Suite 1. Hope to see you then!
READ MORE OF THE RSA HAPPENINGS |
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 WE’RE STILL THE ONE
The South Dakota State Fair showed great numbers for 2007 and we were proud to be a part of their success. Going back to the basics with a strategic marketing plan, decreasing related expenses, and facilitating a face to face media-blitz to re-introduce ourselves to the major news makers in the state, all proved to be successful strategies.
READ MORE OF THE SOUTH DAKOTA STATE FAIR
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